Strategic Improvisation as an Approach to Establishing Strategic Innovation: An Exploratory Study of the Opinions of a Number of Administrative Leaders in Private Universities in Kirkuk Governorate

Enhancing the level of strategic improvisation requires an effective role of administrative leadership in the universities under study in defining vision and objectives, establishing a specialized work team, analyzing data, making decisions, and conducting continuous evaluation. In light of this, the study primarily aimed to clarify the correlational relationship between strategic improvisation and strategic innovation in private universities in Kirkuk Governorate as a model.
To achieve the study’s objective and answer its questions, the researcher employed the descriptive analytical approach. A questionnaire was designed and distributed to the study population, which consisted of all senior administrative leaders in the universities under study in Kirkuk Governorate. The study sample was selected using simple random sampling. The total number reached (128) individuals; questionnaires were distributed to the selected sample, and (110) completed questionnaires were retrieved.
After analyzing the data and testing the hypotheses, the study reached several main findings, the most important of which was that the level of adoption of the concept of strategic improvisation among administrative leaders in the private universities under study was high. This shows how these universities have embraced the concept and can therefore effectively face challenges and remain flexible enough. The research suggests enhancing strategic improvisation because this is long term investment to see the goals that the universities are aiming to achieve. It further advises the universities of study to focus more on facilitating the concept of strategic agility by empowering employees and providing the opportunities of designing a vision serving the work of the universities.