Publication Details
Abstract
This paper seeks to perceive the function of Lean Supply Chain implementation, with its four dimensions (just-in-time delivery, incessant enhancement, waste elimination, and lean storage), in enhancing customer satisfaction through its three dimensions (understanding customer needs, customer feedback, and measuring customer satisfaction). Lean Supply Chain raises an important question about the mechanism used to eliminate waste and wasted time. It is essential to identify and understand the challenges and obstacles hindering the company's progress and growth. The research employed a descriptive-analytical approach. Accordingly, a composition of questionnaire was utilized as the primary research tool to measure the degree of implementation of the research variables. The research was conducted at the designated General Company in connection with Pharmaceutical Industries as well as Medical Supplies in the city Samarra, with a sample of 120 individuals. To address the research problem, several statistical methods were employed, including SPSS. The results demonstrated a correlation between Lean Supply Chain and customer satisfaction, indicating that increased execution of Lean Supply Chain enhances customer satisfaction. Among the most important proposals was the requirement for the company to continue conducting workshops, lectures, and training courses to educate and raise awareness among leaders, guiding the company toward achieving the goals that can be accomplished through the implementation of lean supply chain principles. It was also recommended to organize events and host activities to increase employee understanding and motivation in implementing lean supply chain principles across all areas of the business.