Publication Details
Abstract
This article analyzes the role of information technologies in the process of forming and analyzing public opinion, as well as the opportunities for their effective application. During the research, a survey was conducted among respondents, and the collected data were analyzed using statistics, diagrams, and artificial intelligence-based models. According to the results, social networks emerged as the most active platforms for shaping public opinion; however, issues regarding the reliability of information remain. Although state interactive portals demonstrated the highest level of public trust, their usage rate was found to be relatively low. Artificial intelligence systems showed high efficiency in data processing, opinion analysis, and improving research performance — achieving an analytical accuracy of 87.3% and an impact effectiveness of 91%. The study revealed that the widespread implementation of information technologies has doubled the speed, accuracy, and reliability of public opinion research. Based on these findings, the article proposes using information technologies as a strategic tool in communication with the public, conducting surveys, and monitoring opinions.