Hotel Branding: Building Customer Loyalty and Differentiation in the Modern Hospitality Market

In the era of fierce competition and rapidly evolving customer expectations, a unique and well-structured hotel brand serves as a fundamental source of competitive advantage. This article offers a comprehensive analysis of the essential components of hotel branding, emphasizing the strategic importance of both visual and conceptual elements in creating a distinct identity. Recommendations are provided for hospitality managers seeking to develop or enhance their brand identity to achieve sustainable competitive positioning.