The Leadership Concept as a Linguo-Stylistic and Ideological Phenomenon

This article examines the leadership concept as a linguo-stylistic and ideological phenomenon within literary discourse. Integrating approaches from cognitive linguistics, stylistics, discourse analysis, and leadership theory, the study explores how leadership meanings are constructed and legitimized through language. The theoretical framework draws on the works of B. Bass, G. Yukl, P. Northouse, N. Fairclough, P. Simpson, and T. van Dijk. Literary texts by Cho‘lpon and Jack London are analyzed as representative examples illustrating how leadership discourse reflects cultural ideology, narrative strategy, and stylistic tradition. The findings demonstrate that leadership in literature functions as an ideologically marked discursive construct rather than a purely social or institutional role.