The Role of Green Accounting in Digital Business Marketing: A Sustainable Development Perspective

As sustainability becomes increasingly important to businesses globally, green accounting has emerged as an important tool for integrating environmental concerns into financial reporting and decision-making. At the same time, digital business marketing has become a powerful tool for attracting consumers and promoting brand values. This comprehensive study examines the intersection of green accounting and digital marketing and highlights how green accounting practices can enhance digital marketing strategies and support sustainable development. Through an extensive literature review, detailed case studies, empirical data analysis and strategic recommendations, this paper provides an in-depth look at how green accounting can be used to achieve competitive advantage, increase consumer confidence and contribute to the sustainable development goals.