Publication Details
Abstract
This article develops an integrated model for assessing the effectiveness of innovative and institutional mechanisms in the development of regional tourism. The study analyzes the theoretical and methodological aspects of assessing tourism effectiveness and proposes a comprehensive assessment approach based on innovative, institutional, economic and environmental factors. It also studies the impact of introducing modern technologies in the tourism sector, improving the management system, and the effective use of regional resources on tourism development. The integrated model developed as a result of the study allows for a quantitative assessment of regional tourism effectiveness, identifying strategic development priorities, and optimizing management decisions. The practical application of the model is analyzed using the example of the Kashkadarya region, and scientific and practical recommendations are developed to improve the effectiveness of regional tourism.