The Political Leader and His Image

This article examines the concept of a political leader and attempts to reveal its essence. Based on the scientific conclusions of researchers who have studied the factors influencing the formation of a political leader’s image, the main elements contributing to the creation of a political image are identified. Special attention is given to the importance of clothing culture in the process of shaping a political image. The article offers suggestions and recommendations on how a political leader should dress in order to create a positive and convincing image.