Application of Co-Marketing in Ecotourism Branding: Theoretical Basis and Experience of Namangan Region

This article empirically studies the application of the co-marketing strategy to ecotourism branding in Namangan region. The results of the study with the participation of 411 respondents confirmed that the integrative synthesis of the four directions provides 8.9 times higher efficiency. The target indicator is an increase in the total score on the elements of the 7B model from 2.68/5.0 to 4.30/5.0.