Regional Features of Tourism Development in Uzbekistan

The article examines the regional features of tourism development in Uzbekistan, a country with significant natural and cultural-historical potential. Special attention is given to the analysis of uneven development in the tourism sector between major tourist centers, such as Samarkand, Bukhara, and Khiva, and less developed regions of the country. The study identifies key challenges hindering tourism development, including insufficient marketing and promotion of tourism products, underdeveloped infrastructure, and limited use of modern digital tools. Finally, practical recommendations are proposed to enhance the competitiveness of the tourism industry and ensure more effective utilization of the tourism potential of Uzbekistan's regions.