The Main Features and Functions of Social Media Advertisement in Uzbek and English

Social media advertisement has become one of the most powerful tools of modern digital communication. It plays a significant role in promoting products, services, brands, and ideas through online platforms. This article examines the main features and functions of social media advertisement in Uzbek and English contexts. The study analyzes the linguistic, communicative, and marketing aspects of advertisements used on social networking platforms. Furthermore, the article highlights the impact of bilingual advertising on audience engagement and intercultural communication.