Improving Innovative Management Mechanisms in the Service Sector

The service sector occupies a pivotal position in the economy of any country. The modernization of this sector, enhancement of customer satisfaction, and strengthening of competitiveness have become increasingly urgent priorities. This article investigates the key factors contributing to the improvement of innovative management mechanisms in the service sector, with particular emphasis on the adoption of digital technologies, customer-oriented management practices, and strategic planning approaches. Specifically, the study demonstrates that the integration of advanced tools—such as digital technologies, artificial intelligence, customer relationship management (CRM) systems, automated service solutions, and interactive communication platforms—can significantly elevate service quality to a new level. Drawing upon international best practices, the paper develops context-specific recommendations tailored to the conditions of Uzbekistan. The findings provide a foundation for formulating practical recommendations aimed at establishing effective management systems, accurately identifying customer needs, and enhancing management mechanisms within service enterprises.