Abstract
This research conducts a comparative study of political language in “1984” by George Orwell and “Qutlug‘ qon” (Sacred Blood) by Aybek. The focus is on how political euphemisms and emotive language are used to manipulate public perception and maintain social control. By examining these two distinct literary works, the study identifies how language serves as a tool for ideological influence in different cultural and political settings. The analysis is held through a combination of stylistic, pragmatic, and semantic methods. Stylistic analysis is used to identify specific figures of speech that soften harsh realities. Pragmatic analysis examines the intended effect of these words on the listener, while semantic analysis looks at how the original meanings of words are changed or hidden. This triple approach allows for a deep investigation into the mechanics of political speech across different languages. The results show that both authors use euphemisms to mask violence and oppression, though their specific methods vary based on their cultural backgrounds. The study achieves recognizable results in demonstrating that emotive language is a universal instrument for political power.