Linguistic Identity in the Context of Political Discourse

This article examines linguistic identity in the context of political discourse. Linguistic identity refers to the way individuals and groups construct, express, and negotiate their social, cultural, ethnic, national, ideological, and institutional belonging through language. In political discourse, linguistic identity becomes especially important because political actors use language not only to communicate information but also to create images of themselves, define collective groups, legitimize power, and influence public opinion. The article discusses the theoretical foundations of linguistic identity, the role of political discourse in identity construction, and the main linguistic strategies used in political communication. The analysis shows that pronouns, lexical choices, metaphors, narratives, slogans, evaluative language, and code-switching play a central role in shaping political identity. The article concludes that linguistic identity in political discourse is not fixed, but dynamic, strategic, and deeply connected with ideology, power, and social representation.