Publication Details
Issue: Vol 2, No 5 (2023)
Pages: 197-207
ISSN: 2833-7468
Abstract
In the scientific article, the ways of organizing the strategic shift of enterprises against the economic crisis are indicated. The cases of assessing the institutional capacity and external environment in the management of enterprises, monitoring the implementation of competitive advantages of the enterprise and its financial recovery work, substantiating the strategy of anti-crisis management of the activities of enterprises and moving its implementation to the path of innovation development are scientifically adapted.
Keywords
Enterprise
Enterprise activity
enterprise economy
management strategy
management methods
marketing strategy
competitive environment