Publication Details
Journal: International Journal of Business Diplomacy and Economy
Issue: Vol 2, No 7 (2023)
Pages: 171-175
ISSN: 2833-7468
DOI: 10.51699/ijbde.v2i7.2276 Visit Article Page

Abstract

This article focuses on the use of marketing techniques in improving marketing research. First of all, the current market situation is assessed, ie the economic situation in the market over a period of time as a result of the interaction between the factors and conditions that determine the ratio of supply and demand for products, as well as the level and price of prices.

Keywords
marketing research conjuncture market Delphi method Heuristic method mixed method
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