Publication Details
Abstract
Uzbekistan's tourism sector is experiencing rapid growth, driven by its rich cultural heritage and increasing global interest in sustainable travel. However, challenges such as over-tourism, inadequate infrastructure, and uneven resource allocation hinder long-term sustainability. Despite extensive research on Uzbekistan’s tourism potential, a significant knowledge gap remains regarding effective resource optimization for sustainable development. This study employs a mixed-method approach, integrating qualitative case studies and quantitative data analysis through surveys, interviews, and secondary data sources. Findings indicate that while historical cities like Samarkand, Bukhara, and Khiva benefit from strong cultural tourism, issues related to environmental degradation and inadequate investment in hospitality persist, particularly in Tashkent. The results highlight the need for strategic policy reforms, sustainable infrastructure development, and digital transformation to enhance tourism resilience. The study’s implications emphasize the necessity of a balanced approach that ensures economic growth while preserving cultural and environmental assets.