Publication Details
Abstract
Cultural tourism has emerged as a powerful instrument for shaping and enhancing national image in the global arena. As countries compete for tourists, investment, and international recognition, the strategic use of cultural assets—such as heritage sites, traditions, arts, and history—plays a critical role in nation branding. This study examines how cultural tourism contributes to national image building, focusing on its economic, social, and political implications. Drawing on global statistics and case studies, the research highlights the mechanisms through which cultural tourism influences perceptions of countries and strengthens soft power. The findings suggest that well-managed cultural tourism not only boosts economic growth but also enhances a country’s global reputation, identity, and attractiveness.