Publication Details
Abstract
This study investigates the mediating role of green supply chain management (GSCM) practices on the relationship between operational management practices and operational performance in multinational corporations (MNCs) in Vietnam, a relatively unexplored context for such research. Employing a quantitative research approach, data were collected through surveys distributed to operational and supply chain managers using purposive sampling, and analyzed using Smart-PLS. Findings demonstrate that operational management practices—extensive training, teamwork, total quality management, and just-in-time production—significantly improve operational performance. Additionally, GSCM practices were found to mediate this relationship positively. These results underline the importance of integrating environmental strategies in operational practices, suggesting that MNCs can achieve better performance outcomes by fostering green supply chain initiatives. This study fills a crucial gap by elucidating the role of GSCM in enhancing operational performance in the developing country context, offering significant implications for both theory and practice in international business management.