Publication Details
Issue: Vol 19, No (2025)
Pages: 149-153

Abstract

This article examines the issues of forming modern strategic management in construction materials manufacturing enterprises. Through scientific and practice-based analyses, the current state of strategic planning, competitive analysis, technological modernization, and digitalization processes in local enterprises was evaluated. Key factors affecting operational efficiency were studied using specific enterprise examples. Based on the research results, practical proposals for implementing strategic management were developed. The article provides an analytical and critical review of international and local scientific sources, offering practical conclusions and suggestions for the industry.

Keywords
strategic management construction materials enterprise efficiency technological modernization competitive analysis digitalization strategic planning SWOT analysis PEST analysis