Marketing channels in tourism industry

Marketing channels in the tourism industry include both direct and indirect methods, spanning online and offline platforms. Key channels are direct online sales (like a company's website), online travel agencies (OTAs) (e.g., Booking.com, Expedia), metasearch engines (e.g., Kayak, Google Flights), and social media. Other channels include traditional travel agents, wholesalers, influencer marketing, and partnerships.