The Role of Innovation and Technological Modernization in the Development of Trade Services

This article examines areas for the effective development of trade services in the modern economy. It substantiates the role of e-commerce development, trade infrastructure modernization, and the implementation of modern technologies such as artificial intelligence and big data in improving the efficiency of trade services. Issues such as limited digital infrastructure, a shortage of qualified personnel, and a negative trade balance are analyzed. This article proposes preferential loans, tax incentives, training programs, support for digital platforms, and improved regulatory frameworks for the development of trade services.