Human Resource Management in the Context of Digital Transformation

This paper examines human resource management (HRM) practices under conditions of digital transformation, using Joint-Stock Commercial Banks as a case study. The primary research objective is to analyze how digital technologies reshape corporate HR practices and influence employee performance, competencies, and organizational efficiency in the banking sector of a developing economy. The study adopts a mixed-methods research design. Quantitative data were collected through a structured survey administered to 180 employees, while qualitative insights were obtained from semi-structured interviews with HR managers and department heads. Practical implications are offered for HR practitioners and policymakers seeking to align HR strategies with broader digital transformation agendas. However, the study is limited by its single-case design and cross-sectional nature, which constrain the generalizability of the findings. Future research should employ longitudinal and comparative approaches to further explore digital HRM dynamics across multiple financial institutions.