Publication Details
Issue: Vol 29, No (2026)
Pages: 63-65

Abstract

The article examines the issuing, brokerage, investment and marketing functions of banks in the USA, the EU and Asian countries. This experience teaches important lessons on improving the efficiency of banks in the market, improving customer service mechanisms and ensuring the diversification of financial instruments. The advanced technologies and the rule of law used in foreign practice are analyzed and the possibilities of their adaptation to local conditions are considered.

Keywords
investment securities marketing capital diversification IPO