Metadata Artikel American Journal of Economics and Business Management

This article develops a new conceptual and methodological paradigm for marketing strategy in the digitally transforming service sector. The study combines conceptual framework building, comparative literature review, institutional synthesis, and m...

In the context of rapid financial globalization and ongoing digital transformation, the effectiveness of internal audit systems in commercial banks has become increasingly critical for ensuring financial stability, transparency, and sustainable de...

This article scientifically examines the role of the agricultural census in ensuring agrarian economic growth. The study evaluates the economic significance of the census based on regulatory and legal documents, statistical data, and forecast indi...

This research addresses the emerging trends in the development of the FinTech start-ups in the context of the algorithmized digital economy of modernity. Ittargets fast-accelerating financial technologies propelled by globalisation, digitalisation...

Interregional socio-economic disparities are complex and influenced by multiple factors. These disparities manifest in income distribution, employment opportunities, and regional development levels. Spatial and statistical models are essential for...

The concept of sustainable development is becoming increasingly important in both academic discourse and public policy. A deeper understanding of its essence, distinctive features, and the conditions necessary for its emergence requires a comprehe...

This research explores the impact of mobile banking applications on the financial behavior of university students, specifically focusing on the case study of the Bank of Baghdad (University Branch). The main purpose is to identify the impact of mo...

Competitive focus one of the most important and rapid developments in the business environment in general, and in the manufacturing environment in particular, especially in the field of production and product design, or the provision of services t...

This research aims to maximize company's competitiveness through correct formulation and precise implementation of emotional and motivational marketing strategies. It also aims to identify which strategy has a greater impact on the company's compe...

This article examines the role of entrepreneurship in improving the well-being of the population and the importance of using innovative methods in it. The author analyzes the role of small and medium-sized businesses in ensuring economic stability...