Metadata Artikel International Journal of Artificial Intelligence for Digital Marketing

Objective: This study aims to analyze the influence of Brand Trust, Brand Image, and Emotional Branding on Customer Satisfaction in IKEA Indonesia customers. Method: This study uses a quantitative approach with the Partial Least Squares-Structural...

Objective: The development of digital technology and the rapid growth of e-commerce have changed people's consumption patterns, especially among Generation Z, who are known as active users of the Shopee platform. The phenomenon of consumptive shop...

Objective: As the Industry 5.0 era develops, MSMEs must concentrate on developing human resources as the primary driver of company in addition to using technology. In order to support MSMEs' aspirations in the era of Industry 5.0, this study will ...

Objective: Understanding customer behavior is fundamental to effective market forecasting and personalized service delivery. This paper presents AI-based customer behavior analytics models that leverage deep learning and clustering techniques to s...

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence ...

Objective: The purpose of this study is to examine how consumers' decisions to buy Maybelline goods are influenced by Virtual Try On (VTO), product quality, and location of origin. With the advancement of digital technology, Virtual Try On has eme...

Objective: This study aims to analyze internal and external environmental strategies in improving competitiveness and business sustainability in a Tanggulangin bag craft SME, specifically NWL (NAWAL), and to explain the managerial implications of ...

Objective: The halal food supply chain attracts significant interest from researchers and practitioners globally, especially in Muslim-majority countries. Method: This study maps and analyzes existing halal food supply chain literature using a bib...

Objective: This study aims to determine the effect of service quality, price and promotion on consumer satisfaction. Method: This study uses a quantitative approach as a research method. The population of this study is all consumers of Ahass Anuge...

Objective: Marriage is an important moment that requires careful planning and involves many vendors, but it can lead to legal issues that harm clients, vendors, and wedding organizers (WO). Some common legal issues include discrepancies in goods, ...