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Understanding AI-driven Marketing Metrics

Fasanmi Olumuyiwa Oladapo; Sodeinde Gbemi Moses; Ademoye Kehinde Tosin

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-31
Abstrak

The integration of Artificial Intelligence (AI) in marketing has significantly transformed traditional marketing strategies, enhancing efficiency, customer engagement, and personalization. This study conducts a systematic literature review and met...

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Workplace Design and Employee Well-Being in the Organization: A Study on Academic Staff of Tertiary Institutions in Bayelsa State, Nigeria

KENEBARA, Florence A; Gift J. EKE

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-30
Abstrak

This study's main goal was to investigate the connection between workplace design and worker well-being, with a focus on academic staff at Bayelsa State's higher education institutions. In order to acquire quantitative data from 145 academic staff...

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Existing Problems in the System of Financing the Agricultural Sector by Commercial Banks

Azizov Shukhrat Makhmutovich

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-29
Abstrak

This paper examines the existing problems in the system of financing the agricultural sector by commercial banks. The agricultural sector plays a crucial role in ensuring food security and sustainable economic development; however, its financing r...

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Digital Transformation of Human Resource Management and Its Impact on Employee Efficiency: A Systematic Literature Review

Shaymaa Jasim Khudhaire; Amal Jaber Fzaea

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-31
Abstrak

This systematic literature review integrates findings from 39 empirical and theoretical studies published between 2022 and 2025 that investigate the digital transformation of Human Resource Management (HRM) and its effects on employee efficiency. ...

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Institutional and Practical Challenges in Managing Service Quality in Uzbekistan’s Cultural Tourism

Lazizjon Abdurakhmonov

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-24
Abstrak

Cultural tourism has become a strategic driver of economic development in emerging destinations; however, its sustainability increasingly depends on effective service quality management. Despite Uzbekistan’s rich cultural heritage and rapid growth...

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Directions for Improving the Risk Management Mechanism in Commercial Banks

Rahmonkulov Temirbek Eshmamatovich

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-22
Abstrak

This paper examines the key directions for improving the risk management mechanism in commercial banks. Effective risk management plays a crucial role in ensuring financial stability, profitability, and sustainable development of the banking secto...

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Theoretical Foundations of Trade Policy in WTO Membership

Nurboyev Jaloliddin Mamadievich

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-21
Abstrak

This article examines the emergence, development, and role of the World Trade Organization in the globalizing world economy.

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Understanding Population Statistics: Concepts, Methods, And Practical Applications

Abdukadirova Nilufar; Jasmina Ashurova Jo'ra qizi; Davronova Sabrina

American Journal of Management Practice
ISSN: 2997-9366
Vol: 3, No: 1
2026-01-16
Abstrak

Population statistics is a fundamental branch of statistics that focuses on the systematic collection, analysis, and interpretation of data related to population size, structure, and dynamics. It plays a crucial role in understanding demographic p...

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Economic Analysis of the Construction Market “Urikzor” in Tashkent: Results of a Survey of Sellers

Kholmuradov Rakhmatilla Nematillaevich

American Journal of Management Practice
ISSN: 2997-9366
Vol: 2, No: 12
2025-12-31
Abstrak

The article presents the results of a survey of 80 sellers at the Urikzar building market in Tashkent, aimed at analyzing the economic state of trade in building materials. The study covers product categories (wallpapers, paints, tools, lighting, ...

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