Metadata Artikel International Journal of Economic Integration and Regional Competitiveness

The dynamic intersection of economic growth and innovative investments plays a critical role in modern development strategies, particularly as global competition intensifies. Innovative investment drives technological advancement and supports stra...

General Background: In the competitive landscape of the café industry, social media, particularly Instagram, has emerged as a pivotal tool for business development and consumer engagement. Specific Background: This study focuses on Red Coffee and ...

General Background: In the contemporary digital landscape, effective marketing strategies are crucial for business growth and product recognition. Specific Background: This research focuses on the digital marketing strategy employed by Briyani Man...

Technological advancements are reshaping human labor, particularly in the realm of marketing, where digital marketing has emerged as a powerful tool through social media platforms. General Background: The evolution of technology has enabled the cr...

This study explores the strategic significance of digital marketing in influencing consumer behavior on social media, particularly within the used car trading sector exemplified by Citra Mobil Indo. General Background: As digital platforms increas...

Background: The increasing role of e-promotion, product quality, and innovation in influencing consumer purchasing decisions has become paramount in the digital marketplace, particularly for brands like Somethinc targeting younger generations on s...

General Background: Traditional Indonesian culinary culture faces challenges as modern food products increasingly dominate consumer preferences. To preserve and promote traditional cuisine, some entrepreneurs and influencers have introduced strate...

In this article, scientific information about economic zones, which are the drivers of the economy of developed countries in the world experience, is presented. Introduction of foreign investments in industrial zones through economic reforms imple...

This article examines the complex intersection between national security and migrant rights within the framework of international law. With an increasing focus on security, many states have adopted policies that restrict migration, often infringin...

Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, a...