Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing
Khayrullaeva Nilufarbeim Nematilloyevna; Narzullayeva Gulchekhra Salimovna; Tairova Masuma Muxammedovna
In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectivene...