SOCIAL PRESENCE AND REPURCHASE INTENTION IN SOCIAL COMMERCE PLATFORMS: THEORETICAL REVIEW
Jiao Ying Da; Ooi Boon Keat
Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Vol: 2, No: 8
2025-08-31
Abstrak
Objective: This study aims to investigate how social commerce, as a subset of online buying integrated with social media interaction, influences consumer behaviors such as repurchase intention and active engagement. Method: The research framework ...
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