Temukan Wawasan Ilmiah

Background: Service innovation is critical for enhancing competitiveness and customer satisfaction in the hospitality industry, particularly within hotel enterprises. Specific Background: This article examines the theoretical foundations of service innovation and its significance in the hotel sec...

General Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the ...

General Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the...

The article indicates the scientific and theoretical aspects of using the method of multiplier coefficients in estimating capital value, focusing on using the EV / S and EV / EBITDA methods of evaluating capital value used in emerging market countries. In particular, based on data from Qizilqumse...

The integration of IoT (Internet of Things) technology into the modern manufacturing environment provides enterprises with opportunities to optimize production processes, reduce energy consumption and improve product quality. This paper analyzes the application of IoT technology in manufacturing,...

In the article, using artificial intelligence technologies in the digital economy, the problems of organization of logistics flows were identified and scientific proposals aimed at solving them were developed

The article includes the purpose, tasks, strategy and tactics of regulating the activities of commercial banks through the monetary and credit policy instruments carried out by the Central Bank of the Republic of Uzbekistan. It describes the nature of commercial banks, threats affecting their eco...

In the article, the current problems related to the introduction of the foreign experience of the open market lever in the monetary policy of the Republic of Uzbekistan are identified and scientific proposals aimed at solving them are developed

Email marketing remains one of the most powerful tools for digital marketers, with a return on investment (ROI) that surpasses many other channels. However, the effectiveness of email campaigns hinges significantly on personalization. This article explores the critical role of personalization in ...

This research aims to determine the influence of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on company value with financial performance as an intervening variable. CSR variables are measured using CSRI published by GRI G4, GCG variables are measured by audit committ...