IMAGE BRANDING STRATEGY OF TANDURIA ORGANIC FERTILIZER AND PESTICIDE PRODUCTS
Dewah Hari Sayogo; Nur Magfirah Aestetika2
Objective: This study aims to analyze the branding strategy implemented by Tanduria in building a distinctive brand identity, focusing on aspects such as brand strength, brand uniqueness, and brand favorability. Method: The research employs a qualitative approach with a case study design, utilizi...