THE INFLUENCE OF MARKETING INNOVATION ADOPTION ON MSME MARKETING PERFORMANCE MEDIATED BY DIGITAL MARKETING: A CASE STUDY AT RUMAH BUMN DENPASAR
I Kade Tirtha Yoga Dwyanthara; Komang Agus Rudi Indra Laksmana; I Dewa Nyoman Usadha; I Ketut Merta
Objective: This study investigates the influence of Corporate Social Responsibility (CSR) marketing adoption innovations—comprising Digital Marketing Training Innovation, Marketing Mentoring Innovation, and SME Brand Awareness—on the Online Sales Performance of Micro, Small, and Medium Enterprise...