USER-GENERATED-CONTENT MARKETING STRATEGIES IN PROVISION OF CONSUMER RESPONSIBILITY
Zilba Varadainy; Widia Helita; Mamad Hermansyah; Imelda Dian Rahmawati
This study examines the effectiveness of a user-generated content (UGC) marketing strategy in increasing consumer engagement. The research findings indicate that UGC marketing strategies can significantly enhance consumer engagement and strengthen...