Article Metadata for International Journal of Artificial Intelligence for Digital Marketing

Objective: This research aims to map the development of global research, compare the characteristics of entrepreneurial readiness across country contexts, and formulate a more contextual conceptual framework of readiness. Method: The method used i...

Objective: This study examines the role of hyper-personalized content and artificial intelligence in enhancing consumer engagement and purchase decisions in digital marketing. The rapid growth of data-driven technologies has transformed marketing ...

Objective: The research paper examines organizational creativity and training and incentives in a sample of the Iraqi banks, which are privately owned. The study will evaluate the effectiveness of structured program of employee development and rew...

Objective: This study aims to analyze the influence of Brand Trust, Brand Image, and Emotional Branding on Customer Satisfaction in IKEA Indonesia customers. Method: This study uses a quantitative approach with the Partial Least Squares-Structural...

Objective: The development of digital technology and the rapid growth of e-commerce have changed people's consumption patterns, especially among Generation Z, who are known as active users of the Shopee platform. The phenomenon of consumptive shop...

Objective: As the Industry 5.0 era develops, MSMEs must concentrate on developing human resources as the primary driver of company in addition to using technology. In order to support MSMEs' aspirations in the era of Industry 5.0, this study will ...

Objective: Understanding customer behavior is fundamental to effective market forecasting and personalized service delivery. This paper presents AI-based customer behavior analytics models that leverage deep learning and clustering techniques to s...

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence ...

Objective: The purpose of this study is to examine how consumers' decisions to buy Maybelline goods are influenced by Virtual Try On (VTO), product quality, and location of origin. With the advancement of digital technology, Virtual Try On has eme...

Objective: This study aims to analyze internal and external environmental strategies in improving competitiveness and business sustainability in a Tanggulangin bag craft SME, specifically NWL (NAWAL), and to explain the managerial implications of ...