The Effect of Interactive Marketing and Perceived Image in Achieving Customer Happiness: an Exploratory Study of a Sample Opinions of Asiacell Telecommunications Customers
Ahmed Kadem Abed AL Aboudy; Liqaa Miri Habeeb; Dunya Khammat Nashmi AL-Khuzaie
The current study collected and examined the three variables ( interactive marketing , perceived image and customer happiness), a relationship that has not been extensively studied in previous researches. The research aims to demonstrate the impac...