Discover Scientific Insights from Various Academic Journals

Samarkand, Uzbekistan's historic Silk Road city, is experiencing an unprecedented tourism boom. Inbound arrivals to Uzbekistan reached 7.96 million in 2024, and Samarkand alone draws approximately 4 million visitors annually. This rapid growth pos...

This study is aimed at identifying effective marketing strategies for the development of the event and entertainment services market in the context of globalization and digital transformation. The main objective of the research is to analyze consu...

This article empirically studies the application of the co-marketing strategy to ecotourism branding in Namangan region. The results of the study with the participation of 411 respondents confirmed that the integrative synthesis of the four direct...

The tourism and hospitality industry is undergoing rapid transformation driven by technological advancement, shifting consumer expectations, and global competitive pressures. This study explores contemporary innovations in tourism and hospitality ...

This paper proposes a conceptual framework integrating the SERVQUAL service quality model with sustainability principles for the four core tourism segments - accommodation, transport, food service, and guide-excursion services. The framework respo...

The rapid advancement of artificial intelligence (AI) has significantly transformed the tourism and hospitality industry by enabling highly personalized service delivery and improving operational efficiency. This study explores the role of AI-driv...

This article provides a comprehensive analysis of the priority directions for the digital and sustainable management of foreign direct investment (FDI) in Uzbekistan. The main objective of the study is to identify the role of digital technologies ...

This article provides a scientific-theoretical and practical analysis of the issues of improving education quality and enhancing the learning outcomes of school students through the creation of an educational environment that independently develop...

This article examines foreign experiences in the digitalization of trade services for the population, focusing on leading countries such as China, South Korea, Germany, and the United Arab Emirates. The study analyzes e-commerce growth trends, dig...

This study aims to analyze how tax system optimization can support eco-friendly service businesses in the transition to a green economy, focusing on improving sustainability and enterprise performance. The research applies a mixed-method approach ...