THE EFFECT OF EXPERIENTIAL MARKETING, PRODUCT QUALITY, STORE ATMOSPHERE, AND SERVICE QUALITY ON CUSTOMER LOYALTY
Ulfi Zahruna; Feti Fatimah; Yohanes Gunawan Wibowo
Objective: This research aims to analyze the influence of Experiential Marketing, Product Quality, Store Atmosphere, and Service Quality on customer loyalty at Kopixel Jember. The background to this research is the importance of maintaining custom...