DEVELOPMENT OF B2B MARKETING STRATEGY AND SWOT ANALYSIS IN SUPPORTING SDGS
Muhammad Iqbal Alim El Hakim; Imelda Dian Rahmawati
Objective: This research aims to develop an effective business-to-business (B2B) marketing strategy for the company Sartika Ratu, which is engaged in the Hajj and Umrah equipment industry. In facing the challenges of declining revenue and market share. Method: This study used a mixed method appro...