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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 10

Abstrak

Objective: This study examines the influence of digital marketing, gamification, and brand image on Generation Z consumer loyalty in the Shopee e-commerce platform in Indonesia. As digital natives, Gen-Z consumers prefer interactive, creative, and technology-driven shopping experiences. Method: U...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the influence of e-commerce, accounting information systems, and business capital on entrepreneurial interest, focusing on how these factors contribute to decision-making and business development. Method: A quantitative approach is applied to examine the rela...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 2

Abstrak

Objective: This study investigates the influence of marketing mix strategy and service quality on customer decisions to participate in the electricity capacity upgrade program at PLN UP3 Sofifi, with customer satisfaction serving as a mediating variable. Method: A quantitative research design was...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the influence of financial attitude, personality, financial technology, and financial knowledge level on financial management among Micro, Small, and Medium Enterprises (MSMEs) in the creative craft and service sectors in Sidoarjo, Indonesia. Method: A quanti...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to examine the impact of generative artificial intelligence (AI) on the income sustainability of digital illustrators, focusing on the challenges, adaptations, and market shifts within the digital art ecosystem. Method: A qualitative descriptive approach was employed, u...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the implementation of social media marketing strategies in enhancing visibility and audience participation for CommNightRun, the first night run event organized by Communication Science students at Universitas Muhammadiyah Sidoarjo. Method: Employing a qualit...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 1

Abstrak

Objective: This study investigates the marketing strategies of chili and tomato seedlings through social media and analyzes the role of delivery services in enhancing marketing success and contributing to local food security. Method: A descriptive qualitative approach was applied, utilizing in-de...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to analyze the influence of Personality Traits, Entrepreneurial Skills, and Digital Marketing on the Exit Strategy of Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo Regency. Method: A quantitative approach was employed, involving a population of food and bever...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to analyze the marketing tactics employed by the Instagram account @MixueIndonesia in enhancing brand image and customer engagement. Method: A qualitative content analysis was conducted using five screenshots of posts from January to March 2023. Primary data were collec...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to design and develop a personal finance recording application for Android using the Flutter framework to enhance user convenience in managing daily financial transactions. Method: The research employed a system development methodology comprising requirement analysis, i...

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