Article Metadata for American Journal of Corporate Management

The article establishes that the sewing industry currently experiences a shortage of qualified personnel due to a combination of problems observed in this industry. Based on this, personnel motivation in the sewing industry today is becoming a key...

In recent years, an increasing number of companies have been considering media advertising as a tool that helps to increase competitiveness. Whatever the sphere of activity, be it textile production, cargo transportation or telecommunications, the...

In the conditions of development of market relations, marketing plays a special role. This is due to changes in consumer behavior, growth of competition, production of goods in significant quantities, exceeding real needs and requirements. The abo...

The hospitality industry is constantly facing a number of issues, including growing customer demand for quality and the requirement to deliver comprehensive services. Understanding customer satisfaction is the most certain method to overcome these...

As artificial intelligence (AI) continues to transform service delivery across sectors, the Indian retail industry faces growing pressure to integrate AI-driven systems into customer-facing operations. While such integration offers potential effic...

The process of planning and scheduling maintenance activities in any production and service organization is of vital importance because it helps the organization to complete maintenance work according to the specified time or before it to be refle...

This study explores the importance of cultural adaptation and creative approaches in international marketing communications. It analyzes successful strategies of global brands based on Geert Hofstede’s cultural dimensions and Edward Hall’s concept...

This article focuses on the history of successful brands. It analyzes how brands have gained significant positions in the global economy through their market roles, development, and strategic decisions. The success factors of well-known brands suc...

This study focuses on examining strategies for the successful application of brand technologies in developing countries. The research analyzes how brand technologies can be successfully integrated through key factors such as cultural adaptation, d...

This article analyzes modern approaches to enhancing brand effectiveness. The successful development of a brand is not solely dependent on its quality, but is also achieved through establishing trust-based relationships with consumers, as well as ...