The Role of Wolfβs Strategy in Adopting Agility Marketing Concepts a Comparative Study Between the Islamic and Al-Kafeel Universities
Dr. Noor Sabah Jalil al-balaghee; Dr. Samaa Ali AlZubaidie; Dr. Zaid Abdulzahra Jaffar
The primary objective of the present study is to examine the extent to which the wolf strategy incorporates marketing concepts of agility. This research seeks to address the existing knowledge gap by investigating the nature of the relationship be...