OPTIMIZATION OF SOCIAL MEDIA STRATEGIES IN THE ACADEMIC ENVIRONMENT: A CASE STUDY OF INTERNSHIPS IN THE DIGITAL BUSINESS STUDY PROGRAM AT UMSIDA
Bunga Aulia Widyasmara; Bayu Hari Prasojo
Objective: This study aims to examine the effectiveness of social media strategies in enhancing the image and credibility of the Digital Business Study Program at the University of Muhammadiyah Sidoarjo (UMSIDA), with a focus on promoting the program through social media platforms. Method: A case...