ANALYSIS OF PROMOTIONAL MEDIA ON TIKTOK ACCOUNT @ SURABAYA ZOO (KBS) IN INCREASING VISITOR INTEREST
Arya Nugaraha Ramadhan; M. Andi Fikri
General Background: Surabaya Zoo plays a critical role in wildlife conservation, education, research, and tourism, aiming to preserve biodiversity while engaging the public. Specific Background: The zoo's promotional efforts, particularly through ...