COMPETITIVE MSME STRATEGY: BUSINESS WORKSHOP, HALAL CERTIFICATION, AND DIGITALIZATION IN KEMASANTANI VILLAGE
Darda Mujahada; Alfiansyah Agung Saputra; Sabrina Aisah Putri; Tiara Dinda Amalia Kartika; Budwi Harsono
Objective: Micro, Small, and Medium Enterprises (MSMEs) significantly contribute to economic growth, employment, and community welfare. However, they face persistent challenges in marketing, legality, and technological adaptation. This study aims ...