ANALYSIS OF THE BEHAVIOR OF STAI SANGATTA STUDENTS IN ONLINE SHOPPING
Alda Sevia Tamara; Adelia Septiani Putri; Dhea Rahmadanie; Geby Aprilia Asawib
General Background: The rapid development of information technology has revolutionized consumer behavior, particularly among university students, who are increasingly turning to online shopping as a preferred mode of consumption. Specific Backgrou...