THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST IN MSME ROOF TILES PRODUCTS
Nawari Nawari; Sukesi Sukesi; Liosten Rianna Roosida Ully Tampubolon
This research is aimed at examining the direct and indirect influence of Digital Marketing and word of mouth on purchasing decisions through purchase interest tested on MSME roof tile products. The method used in this research is to use a quantita...