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18,601 artikel ditemukan

Credit Facilities and their Implications for SME Growth: Evidence from Iraq

Salwan Jalil Chneaar

American Journal of Business Practice
ISSN: 2997-934X
Vol: 3, No: 4
2026-04-26
Abstrak

The present study investigates the influence of credit facilities obtained from the National Bank of Iraq- Bagdad Branch on the development of SMEs, covering 2020–2025. It is an analytical study of the effect of credit facilities on sales, profits...

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Neuromarketing and Consumer Behavior

Daminova Nilufar Bakhrom kizi

American Journal of Business Practice
ISSN: 2997-934X
Vol: 3, No: 3
2026-04-07
Abstrak

This article explores the impact of neuromarketing on consumer behavior. It analyzes key neuromarketing tools such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), eye-tracking, and galvanic skin response (GSR) measur...

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The Impact Of Using Machine Learning On Improving The Quality Of Financial Reports And Predicting Financial Distress, And Its Reflection On Unit Value

Adheem Naeem Bachi

American Journal of Business Practice
ISSN: 2997-934X
Vol: 3, No: 3
2026-03-03
Abstrak

This research aims to demonstrate the role of higher education in accounting by improving the quality of financial reports prepared by economic units, the role of machine learning in predicting future financial distress and its impact on unit valu...

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Strategic Approaches to Enhancing Return on Assets in Commercial Banks

Аkbarov Husniddinjon Moʻysin oʻgʻli

American Journal of Business Practice
ISSN: 2997-934X
Vol: 3, No: 2
2026-02-28
Abstrak

This article covers active operations of commercial banks of Uzbekistan, problems of increasing their profitability. At the same time, proposals were made to increase the level of their profitability by effectively managing the assets of commercia...

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The Role of Digital Marketing in Bank: Current Trends and Future Outlook

Ratan Kumar Behera; Monalisha Pattnaik; G Mariam Rao; Laxmi Priya Panda

American Journal of Business Practice
ISSN: 2997-934X
Vol: 3, No: 2
2026-02-23
Abstrak

Utilizing a bibliometric analysis, this study looks at 729 academic articles on digital marketing research in the banking sector indexed in Web of Science database between 2010 and 2024.Using tools like VOSviewer and Biblioshiny, the research iden...

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The Role of Marketing Business Development in Economics

Bekturdiyev Abbos

American Journal of Business Practice
ISSN: 2997-934X
Vol: 3, No: 1
2026-01-21
Abstrak

Marketing mechanisms are an important factor to ensure stability and competitiveness of business activities in the economy. This study analyzes the role of marketing in economies, consumer behavior, market opportunities, digital channel share, and...

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Corporate Diversification and Business Performance of Service Firms in Nigeria

Macaulay Enyindah Wegwu

American Journal of Business Practice
ISSN: 2997-934X
Vol: 2, No: 12
2025-12-26
Abstrak

This study examined corporate diversification and business performance of Nigerian service companies. The problem that the research addressed was the reluctance of service firms to expand into new products, services, new markets which are required...

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The Theoretical and Conceptual Foundations of Outsourcing Services in Improving the Accounting System

M. Sh. Mamatkulov; X. M. Yuldashev

American Journal of Corporate Management
ISSN: 2997-9404
Vol: 2, No: 10
2025-12-26
Abstrak

The article scientifically covers the role, importance, and theoretical and conceptual foundations of outsourcing services in improving the accounting system. The economic content of the concept of outsourcing, its role in optimizing business proc...

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