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THE EFFECT OF MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE AS A MEDIATING VARIABLE (IN SIDOARJO REGENCY MSMES)

Imtiyaz Nazifah Azzahra; Cliff Kohardinata

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 2, Issue: 1
2025-03-03

Abstrak

Objective: This study examines the effect of market orientation on marketing performance, with competitive advantage as a mediating variable, in the context of MSMEs in Sidoarjo Regency. Given the increasingly competitive business environment, MSMEs must leverage their resources and capabilities ...

IMPLEMENTATION OF MARKET AND PRICE CONCEPTS IN ISLAMIC ECONOMICS PERSPECTIVE: A CASE STUDY OF HORE STORES IN SANGATTA UTARA BASED ON IBN TAYMIYYAH'S THOUGHTS

Djuanda Adhi Nugraha; Silviana Mayang Sari; Dessy Lutfiana Alwi; Tisya Rahma Yeni; Allyiah Allyiah

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 10
2024-12-05

Abstrak

General Background: Islamic market principles emphasize fairness, justice, and transparency in economic transactions, reflecting ethical values foundational to Islamic teachings. Spesific Background: In the modern business environment, implementing these principles poses challenges, particularly ...

RISK ANALYSIS AND MODELING OF INVESTMENT PROJECT IMPLEMENTATION SCENARIOS

Ashurova Oltin Yuldashevna; Khabibkulova Shahzoda Umidovna; Ravshanova Vazira Sukhrobovna

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 9
2024-09-18

Abstrak

Investment decisions, decisions on initiating investment projects that are significant for the company should be made on the basis of a thorough analysis of the associated risks. Successful implementation of the adopted investment projects is also impossible without thoughtful and reasonable risk...

INNOVATIVE DIRECTION OF DEVELOPMENT OF THE SERVICES SECTOR AS A FACTOR OF ECONOMIC GROWTH

Nasirov Dilshod Farhadovich

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 9
2024-09-18

Abstrak

Innovative direction of development of the service sector plays an important role in stimulating economic growth. Economic changes and technological innovations in the service sector can lead to increased employment and improved living standards, increase labor productivity, improve the quality o...

TRANSNATIONAL LABOR MIGRATION AND ITS IMPACT ON SOCIAL AND ECONOMIC INEQUALITIES: A GLOBAL LEGAL PERSPECTIVE

Asadov Davlatbek

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 9
2024-09-22

Abstrak

Background: Transnational labor migration is a significant phenomenon that influences social and economic inequalities on a global scale. Specific Background: This article focuses on the intricate relationship between labor migration and inequalities, examining how international laws and agreemen...

SEASONALITY CHALLENGES AND FINANCIAL STABILITY IN UZBEKISTAN’S MINERAL ENTERPRISES

Alisher Akramovich Kilichev

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 9
2024-09-17

Abstrak

Background: The reliance on mineral resources is crucial for the economic vitality of regions like Deposit, Uzbekistan; however, the seasonality of resource availability poses significant challenges. Specific Background: This study focuses on how fluctuating access to mineral resources impacts th...

THE EFFECTIVENESS OF TIK-TOK BUZZ MARKETING IN INCREASING SALES OF BAKSO MASROY SURABAYA

Asy’ad Al Jihadi; Didik Hariyanto

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 7
2024-07-27

Abstrak

General Background: The rise of social media has transformed marketing practices, with platforms like TikTok emerging as influential tools for businesses, particularly in the culinary sector. Specific Background: This research investigates the buzz marketing strategy employed by Masroy Surabaya t...

CONTENT ANALYSIS OF INSTAGRAM SOCIAL MEDIA ACCOUNTS @3SECOND LOCAL BRAND FASHION PRODUCTS

Aditya Rizka Ramadhanta; Nur Maghfirah Aesthetika

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 3
2024-03-22

Abstrak

General Background: The rise of social media has fundamentally transformed consumer behavior, particularly in the fashion industry, where brands leverage platforms like Instagram to engage with consumers. Specific Background: Established in Indonesia in 2012, 3second has positioned itself as a pr...

NASOPHARYNGEAL MICROBIOTA IN CHILDREN WITH CHRONIC ADENOIDITIS

F S Ikramova; O.O Jaxonov

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 8
2024-09-22

Abstrak

Background: Adenoiditis is a common condition in children that can lead to significant respiratory complications and may affect overall health and quality of life. Specific Background: This study was conducted at the LOR-Department and polyclinic of the Bukhara Regional Children's Multidisciplina...

DEVELOPING THE SAMARKAND REGION URBANIZATION, INFRASTRUCTURE, AND MODERNIZATION

Islomiddin Norimov

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Volume: 1, Issue: 7
2024-07-17

Abstrak

Background: Samarkand, a historic Silk Road city known for landmarks like the Registan and Gur-e-Amir, faces significant urban challenges due to rising tourism and population growth. Knowledge Gap: There is a lack of integrated strategies for modernizing urban infrastructure while preserving hist...