THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER
Dewi Sinta; Ahmad Izzuddin; Septy Holisa Umami
Objective: This study aims to find out and analyze the influence of marketing strategy and service quality on consumer satisfaction in the Nuansa Coffe Jember. Method: This type of research uses a quantitative method with a sample of 80 respondent...